The Boiling Frog Phenomenon. The Creeping Changes Taking Place Within The Auction Industry Right Now.

As the story goes, researchers found that when they put a frog in a pan of boiling water, the frog quickly jumped out to safety. On the other hand, if a frog is placed in a pan of cold water, which is then slowly heated, the frog unconsciously adapts its body temperature to the gradually increasing heat and remains…